BARON PIERRE LE ROY DE BOISEAUMARIE

     "The third man"


Winston CHURCHILL once calling to mind the important role played by Hurricanes and Spitfires in preventing the German airforce during summer 1940 to launch massif attacks against England , raised the fact that never in history did a handful of men save the lives of so many ; he was referring to the R.A.F. pilots.
This remark, parodied, applies exactly to the hundreds of thousand French winegrowers who were led out of their everlasting obscurantism to prosperity , thanks to the innovating steps taken by three great reformers of our viticulture :
Senator Joseph Capus, originally from Provence but "adopted" by the Girondins,
Edouard Barthe, Députy from the South,
et le Baron Pierre Le Roy de Boiseaumarie.
  a first World War hero and a fighter aircraft pilot.
   
How did this cream of the crop , after the war and at the end of his troubling peregrinations settle at Chateauneuf du Pape ?
There was no special reason for him to take on the role that destiny reserved for him.
Born on the 5th of April 1890, a native of Normandy at Mortagne , Baron Pierre Le Roy lived at his land-owning family property. Born to a family dedicated to State service ,
(founding members participated in Crusades) his future seemed pre-set : a soldier like his father , a Prefect or a State councillor.( Note that there was another Pierre Le Roy , an architect who had built the Spire arrow of the Mount Saint Michel). .
   
It happened that at the beginning of the century (during the period of the separation of State and Church), there was a conflict between the head of the Le Roy family an Officer of Cavalry and the Petit Père Combe, President of Council. He resigned, swearing that no descendant of his would serve neither the Army nor the State. Obliged to change career, he settled in Vendargues (Hérault) to be the director of a wine-estate. Pierre Le Roy chose to become a lawyer.
In May 1907 during the uprisings of winegrowers from the South led by Marcellin Albert , he brought attention to himself through his active participation. With law enforcement agents behind the walls of the Judicial Court of Montpellier ready to charge , he nevertheless set fire to its doors. From now on Pierre Le Roy makes a mark in the history of this near revolution .
   
In 1914 , having newly obtained his Bachelor of science degree and his Masters in Law he was forced to join the Army (army rejected by his family). Drafted as a simple cavalryman Pierre Le Roy is decorated with Military medal. In 1916 he asked to change service. Posted to the Air Force , he will in a few months, near Guyenmer, shoot down twelve enemy planes , only seven being recorded. He was shot down twice and seriously injured. He was awarded the Military Cross with several citings and also made the Chevalier of the Legion of Honor.
He returned to Vendargues at the end of the war and then to Chateauneuf du Pape where in 1919 married Melle Bernard Le Saint who owned one of the most prestigious estates of Chateuneuf : Chateau FORTIA. He decided to give up Law and dedicate himself to viticulture. Without it being obvious , this profession had just hit a jackpot.
   
Chateauneuf du Pape was going through a critical period during this time.
A result of serious difficulties suffered by the profession : frauds of all types , dubious sales , a general slump of business etc added on to the existing problems generated by the plant lice phylloxera which appeared for the first time in France in the region Cotes du Rhone.
The state alerted by the 1907 "tremor" put in force a legislation to save the situation .Certain laws voted in 1905 , 1908 , 1919 helped to accomplish a significant but were still far away from being the solution.
   
No improvement in the above mentioned problems, on the contrary. The introduction of fraudulent grapes which allow the production of fake Chateauneuf wines to be sold at very low prices while the real grapes stays in the cellars ; winegrowers who are obliged to sell their wines of superior quality at on going low prices (one has to live....) , these conditions created an unbearable and explosive atmosphere.

Among these buyers were people from an important winegrowing region who considered Chateauneuf as a dependency of their province.One of them had the following dialogue with Madame Bernard Le Saint the mother of Madame Le Roy :
- You (Chateauneuf du Pape) have become our dependency ...
- You are wrong mister , she retorted. We are the parent establishment !
   
1923 , misery reigns. Things got to a point where the winegrowers , led by Mr Paul AVRIL a descendant of one of the oldest families of Chateauneuf , marched to Chateau Fortia to ask Baron Le Roy ( lawyer and winegrower ) to take their destiny in his hands. Among them , the winegrowing aristocrats of the village : Allemand , Armenier , Arnaud , Bruriel , Eyffon , Jauffron , Marchand , Platin , Sabon , Tacussel and others.
   
Touched by the action of his winegrowing friends , he asks for time think and at this time he examines the laws and the jurisprudence. A legal disposition of 1919 gives the Syndicates a certain amount of possibilities.
He accepts their proposal upon condition :
"I would like to on condition that you are the first to give the example of honesty and discipline...'', he explains his ideas , totally revolutionary for the period. They were accepted.
   
Here begins the founding of the syndicate and the adoption of his ideas by the General Assembly. In 1924 , begins the assignment of the legal limits based on absolutely new principles.
The limits of the production area will be based on the type of soil and on usage, therefore eliminating a part of Chateauneuf.
The grape-varieties , all of them , quality grape-varieties will be strictly enumerated.
The method of cultivation will be strictly regulated.
Percentage of alcohol will be fixed ( 12°5)..
Compulsory sorting during the harvest ; at least 5% of the harvest excluded.
The rate of volatile acidity authorized will be lowered , vinification in the form of "rosé"
banned, deteriorated wines will lose their right to be part of the appellation.
   
The Syndicate of Chateauneuf was a precursor , it was the "controlled appellation" before the laws were officially passed ten years later , all of its principles entered the legislation passed by the National Commitee without modification. It can be said that this Syndicate was the promoter of the obligation to respect all the factors that assure quality. If it was not the inventor of the presently adopted term "controlled appellation" , the Chateauneuf du Pape Syndicate was surely the inventor of the regulations.
   
The role played by Baron Le Roy in the implementation of the said regulations were not without consequences : his wine was boycotted and, for a period of four years , he sold not a liter of wine. He ,as well as the winegrowers of Chateauneuf held on to their guns. He did not resign from the Syndicate as was demanded.
All is well since then. It has been realized finally that these restrictions were for the good of all. The struggles of the past are unanimously accepted.
   
The action engaged under the direction of Baron Le Roy was implemented firstly in the region of Cotes du Rhone then in other parts of France. Action taken with energy uncommon for its time , using the competences of Joseph CAPUS and Edouard BARTHE , both members of parliament. Progress was made slowly due to numerous and strong opposition. Working behind the scenes , Le Roy did not seem like the one who directed the show.
Louis ORIZET wrote concerning this approach : " he takes a low profile to bring the attention to those who next to him fight the good fight , but no one is mistaken. He is the rock , the magistrate , the sronghold , the trainer , always the first to engage the battle."
Stability , harmony and prosperity were finally observed with winegrowers of our region dedicated to quality work when the decree stating the creation of the "AOC Cotes du Rhones" was signed. All the other wine producing regions followed.
   
Then begins the period of recognition. Honor after honor , Baron Le Roy practically heads all the national viticultural organizations and then worldwide especially as President of the International Wine Office.He was nominated 17 times , a position that normally should head each year. The government recognizing his worth takes advantage to make him Commander of the Legion of Honor and the official foreign representative when he was out of the country.
Of all the honors awarded him , he appreciates the most (while still alive) the innauguration of his bust at Sainte Cécile les Vignes on the 23rd of October 1955.
   
The epic of Baron Le Roy terminated one spring day in June 1967. He rests in a small cemetery of Chateauneuf du Pape in the middle of the ocean of vines which he cherished so much and to which , (last joke of a man known for his humor) he wanted to give back all the sap he had received in other to render them even more beautiful. Engraved on his gravestone are the first and last letters of the Greek alphabeth , those of a Beginning and an End.

In 1963 , feeling his end is near , he entrusted his testament to winegrowers through the intermediary of "EUROPE 1".

"That Never the choice of Quality should be abondonned. We are not made for mass production. No!
We are unbeatable on the level of possessing elements that render the Artisan an Artist.
Quality spells out the Genious of the French people".